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About Us



Polarn O. Pyret is more than just children’s clothing. Started in 1976, our stripes have deep roots in Swedish culture. Our concept has not changed since our first striped T-shirt: children need clothes they can play in. Clothing that let children be children no matter what the weather. For Polarn O. Pyret, this means good-looking clothes that make life easier. Clothes that can withstand wear and tear and are handed down from brother to sister. When we start with what’s best for children, environmental and social responsibilities fall into place. What’s best for children is good for adults, too.


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