April 2, 2013 by PO.P Press
Facebook fans in the UK submitted questions to our lead designer in Stockholm, Sweden–Karina Lundell. She’s answered everything from to where she finds design inspiration to some of her favorite prints. Earlier in the year, we interviewed Anna-Karin Malmsten in Stockholm, who designed most of the 2013 spring prints. If you have a few more questions for Karina, please feel free to leave them at the end of the post.
When did you realize you could draw?
Karina: Actually, I never drew pictures but started to sew clothes at an early age. At 14 I created my own first dress for my confirmation ceremony.
Do you draw your prints and motifs by hand or on a computer?
Karina: Every print is made on the computer. In the design department, we have both graphic designers who create the prints and also designers who draw the designs/ shapes of the actual garments.
What is your favorite design from PO.P’s past designs?
Karina: It’s our first landscape print that was designed Spring 2007.
What is your favorite print from Spring/Summer 2013?
Karina: It is a print from our newborn collection–the Happy Bot Print.
Do you ever have “designers block” and what do you do to get over it?
Karina: I can imagine that happens to designers but actually that has never happened to me (thankfully)!
What will be the influence for Autumn/Winter 2013?
Karina: We have focused a lot on denim jeans in many different styles. Other focuses are our wild west inspired collection and collections inspired from different eras of 60’s and 80’s.
Where do you get your design inspirations from?
Karina: From everything possible from our own children to exhibitions, newspapers, media, etc. everything that happens in everyday life.
How long does it take you to create a new design from thinking of ideas to final artwork?
Karina: From an idea to a finished artwork will take about three months.
How do you try to avoid gender stereotypes in your design – through color or pattern or fabric? And why do you do this?
Karina: When we make our collections, we look at the models, fit, colors and prints and our foundation is always unisex. Our main mission is to make clothes for children, and there is no reason to make different fits for a girl and a boy since their body figures are the same until they reach their teens. It is up to the child to choose what they like!
It’s not we who should decide, nor the parents! This is also why we hang our clothes in age sections and not gender sections.
Any chance of getting PO.P for adults?
Karina: It’s not in our plans, but we always have our stripy collection in red and blue available for adults and for the holiday season, we make a collection of underwear and nightwear for adults.